News & Research

GreenSeal’s Innovations are Going Viral!

February 26, 2019

Our exciting R&D findings are attracting some impressive media attention

Apparently, when a Licensed Producer publishes research that could potentially revolutionize indoor cannabis cultivation, people notice!

At GreenSeal Cannabis Co. our singular mission is to maximize the potential of the cannabis plant.

We approach that goal by manipulating and testing virtually every input involved in indoor cannabis cultivation.

Our Head of Innovation, Dr. James Eaves, is an agricultural economist and professor from Laval University who works directly with our Master Grower Chad Morphy to develop innovations and apply them to our cultivation practices.

Their collaborative research includes testing different formats for lighting, as well as variables like nutrients, pot spacing and size, growing schedules, and elements of the physical environment.

Through this process we’re learning what works best for maximizing cannabis quality and yields, and we’re applying what we learn towards creating the ideal indoor growing environment.

The design and outfitting of our recently-launched “Flower Room Two” (which tripled GreenSeal’s production capacity!) is based entirely on the findings and evidence produced by our research efforts.

The installation of our custom-built LED fixtures and multi-tiered growing racks in “FR2” means we’re now probably capable of growing more cannabis per square foot than any other facility in the world.

Yes, you read that right: In. The. World.

Although it would be easy for us to keep our research results tight to our chests, our spirit of innovation guides us to share our ground-breaking discoveries with the broader cannabis community.

By publicly releasing the findings of our in-house research, we’re living up to our motto:

“For the Greener Good.”

The Study Everyone is Talking About

It all started with a series of tests our team conducted to compare the performance of different lighting formats on harvest yields in our original Flower Room One.

Multi-tiered cannabis production at GreenSeal Cannabis Co. in Stratford, Ontario

Dr. Eaves published the findings of that research last month (January 2019) on the biggest open-access repository for research articles in the world,

SSRN (formerly known as the Social Science Research Network) operates under the slogan “Tomorrow’s Research Today,” and has been revered by Malcolm Gladwell as “the greatest website on the Internet.”

Malcolm Gladwell SSRN

Along with Dr. Eaves and Master Grower Morphy, the study, entitled “The Impact of Light Intensity and Spectrum-Tuning on Cannabis Yields,” was co-authored by our Facility Manager Chris Murray and Stephen Eaves (CEO & founder of Volt Server Inc., the “Digital Electricity™” technology we use to power our lighting systems).

Almost immediately, the article was trending as the most downloaded biology paper on SSRN.

Here are the somewhat surprising highlights from the article, which you can download yourself here:

More intense light = higher yields. When all other variables are kept constant, indoor cannabis yields are impacted the most by the intensity of the lighting used (measured in “μmols/m2,” aka the number of visible light photons that fall on a square meter in one second).

Up to double the intensity. As μmols/m2 increase, cannabis yields increase linearly, up until 1500 μmols/m2 – which is over twice the intensity provided by industry-standard High-Pressure Sodium (HPS) light fixtures.

Paying more doesn’t mean yielding more. Specialized horticulture LED grow lights are tuned to provide a limited light spectrum, and are sold at a premium price; however, this spectrum tuning did not increase cannabis yields.

Grab some generic, mass-produced LEDs. The first research conclusion, therefore, states, “the more profitable strategy would be to buy commoditized, high-intensity, broad-spectrum LEDs (like floodlights), which are about one-third the cost per watt of horticulture LEDs.”

Pinching pennies means lost dollars. The second research conclusion challenges the widely-held idea that growing under specialized LEDs (with the same intensity of HPS lights) is an effective way to reduce electricity costs, “Our results suggest that both strategies reduce the grower’s expected profits, since both provide less light than is optimal when trying to maximize yields.”

If you’re using specialized LEDs to save on the electricity bill with the goal of increasing profits, you’d be better off spending a little more to power full-spectrum LEDs, since the increased cannabis yield would be worth much more than the increase in energy costs.

Bottom line: Increased Yields at Lower Set-Up Costs.  If you’re growing with HPS or horticulture LEDs you’re spending more than you need to on equipment and yielding less cannabis than your space’s full potential.

Our “Marijuana Moment

We soon discovered Malcolm Gladwell isn’t the only person who keeps an eye on the articles posted on SSRN.

Writers at the high-profile online U.S. cannabis industry publication Marijuana Moment apparently also keep tabs on the studies uploaded to the world’s biggest site for open-access research.

Marijuana Moment (which in addition to being a website also sends out a daily e mail newsletter) caught wind of our research and recognized its potential to disrupt the indoor cannabis production status-quo.

The publication’s associate editor Kyle Jaeger picked up on our story and ran with it.

The result was a great article reporting on our findings, entitled “Study Reveals Little-Known Trick to Make Marijuana Plants Grow More Bud for Less.”

Headline for article on GreenSeal Cannabis' research findings on Marijuana Moment website

The article’s introduction will definitely grab the attention of growers:

“Let there be light!

That’s the basic lesson marijuana growers can take from a new study on how lighting in cannabis cultivation impacts yields—the results of which seem to challenge common industry conventions.”

The author does a fantastic job of summarizing our research and presenting the bottom line to the many readers of Marijuana Moment.

But we were absolutely blown away when that article got picked up and reprinted by none other than…

Boston Globe Logo for GreenSeal Cannabis Blog Post

In November 2018, adult-use recreational cannabis was legalized in the state of Massachusetts.

Which is probably why the newspaper with the state’s highest circulation is now sharing growing tips with its online readers!

Media attention doesn’t get much more high-profile than having your study’s findings publicized through one of the most eminent daily publications in the USA.

Hometown Heroes

Although we were delighted to see GreenSeal Cannabis Co.’s name printed on The Boston Globe’s website, there’s something about being recognized in your own community that’s hard to beat.

Front Cover of Stratford Beacon Herald (Feb. 15 2019) with GreenSeal Cannabis article

The Stratford Beacon Herald has been following our company’s progress since way back in the day when we were seeking zoning permission to set up a cannabis production facility in the “Festival City.”

When the Beacon’s intrepid local reporter Galen Simmons found out about all the attention GreenSeal was getting for our research, he knew he had a front-page scoop.

He reached out to us for an interview, and Dr. Eaves was more than happy to oblige.

Our Head of Innovation wasn’t shy when it came to predicting the impact of our research on the indoor cultivation of cannabis:

“It’s going to change the industry, I think.”

Much More Work Ahead of Us

Although we’re very proud of the research we’ve produced to-date and its potential to revolutionize the cannabis industry, we still have a lot of work to do.

We continue to study the impact of other variables – including temperature, irrigation, and nutrition – on our cannabis yields.

Our goal – to maximize the potential of the cannabis plant in every way possible – is a complex one involving many interrelated factors.

Dr. Eaves stated it well in his interview with the Beacon Herald:

“That’s what we’re doing now. The research that we’re focusing on at GreenSeal and Laval is now looking at these other parts of that puzzle. This is going to take years of research, but I think this holistic research is going to be really important for the industry.”

Stay in the know.
Join the GreenSeal email list.